Smarter, Faster and Better with Digital Deepak

Welcome to my first blog on Medium. I’m not comfortable putting this out. There is a lot of fear about my writing, but I still want to do it. I’m facing my fear head on. This is Shekar and in my first post, I want to share about my new digital marketing course with Digital Deepak.

I met Deepak, in a conference called ‘Digital Master’s Alliance’. When I heard him speak on stage, I knew that, he really knows his stuff and he is a master in his trade. I have been following his work since Sep,2019. He launched a unique online course, which I have never heard of or come across anything like it, before. Once you enrol for the course you can earn money while learning and completing the assignments. Prior to this, I have done various online courses, but this is something unique, what was offered.

I enrolled for the course immediately, as I was convinced that it will be a transformational course and not just some other online course.

Sit back and relax, I will share highlights of some mind-blowing concepts of marketing, that I learnt from my first session.

The golden triangle:

- Learn, Do and Teach.

Normally we learn things and we forget about it. This is the golden triangle for your success. You must learn, do and teach it for registering in your mind.

As Einstein said “If you cannot teach in a simple manner, then you have not understood it”

Deciding your Goal

This is one of the most powerful things in the world. The simple essence of writing things down on a paper. When we keep looking at it and keep writing it, our mind comes with a plan to achieve our goal. My goal from this course is to learn digital marketing and if I could earn post completing the assignment on time, it would be icing on the cake! I also would want to collaborate with Deepak Sir in near future.

My long-term goal is to become a digital nomad, by using the skills from this course and start a movement in India, wherein I can help at least 1000 students come out of the 9–5 matrix.

Difference between Marketing and Digital Marketing

Marketing + Technology = Digital Marketing.

The main thing to remember, is that we must become good with marketing; the avenues will keep on changing with changing technologies. Our communication should have an impact with our potential customers. The marketing principles don’t change. Human behaviour has not changed from years and certainly won’t change in the future.

The Integrated Digital Marketing Process

Integrated Digital Marketing is like a team with content as the leader and the various other digital marketing methods are like its team members. Instead of asking each member to achieve the goal of increasing the company’s customer base on it’s own, Integrated Digital Marketing will make use of each member’s strengths and produce a result which are more than the sum of the individual achievements of each member.

Improve communication and sales skills

Deepak’s sir core message was improving communication and sales skills.

Tips to improve communication:

- Listen to podcasts

- Write daily, the more you write the better you write.

- Read a lot (30 mins a day)

- Watch English series and movies

- Stand-up comedy, to learn culture and local slangs.

Niche

One thing that caught my attention during the training was the famous marketing quote “The riches are in the niches” .

Passion + Talent + Market opportunity = Niche.

You should be a market leader in your niche. Three big niches are health, wealth and relationship.

The more go deeper in a topic and the more you will become an expert in that niche.

My niche is making money while travelling.

Rule number 1, never be number 2

People remember number 1 and not number 2. Don’t believe me, just look back at history.

Who was our first Prime minister? Who was our first lady Prime minister?

Now tell me who was our third Prime minister?

Most of us will answer our first lady Prime minister was Indira Gandhi, but many would not know that she was also our third prime minister.

Become number 1 in your market.

My favourite part of session 1

I always liked economics but never understood it, from a marketing perspective.

“Economy of a country goes up when an average age of the country goes up. “

Let me explain, our spending is less when we are a bachelor, it increases with life events like getting married, having kids. The spending increases with increase in age.

The spending reduces after age of 50 as kids grow up and can lead their life independently.

The average age of India is 28 and there lies massive opportunity. We are at the start of a massive boom. The next few billionaires, will be from India.

Some more economics

People taking debt is good for the economy.

Viz., A takes loan for his home, he will give that money to the builder. Builder will deposit in a different bank and he buys something from a supplier. The supplier then deposit this in a different bank and so on. There is a multiplication of this money.

When people pay back their loan it reduces the money circulation.

In times of recession, only the good companies survive.

The best way out is, to survive recession, as your competition will be wiped out by recession. You will be the leader in your market.

How to find market demand

Research is vital for your success in any market.

Best places to do research:

- Use Google Auto Suggest

- AnswerthePublic.com

- Look for Amazon reviews

- Scratch your own Itch (travel, Bike advice)

- Talk to customers

- Look for pre and post products

You are a Brand

Building a brand is everything.

Apple, Coca Cola and Star Bucks are some of the examples.

People don’t buy products they buy brands.

It is important that you put yourself out there.

I was a shy child growing up, I never had the confidence to speak up. My friends always took decision for me. A lot of things changed when I started travelling solo. I had to decide at every step, I had to be dependent on myself in every situation. There is a big world out there and we must be curious to explore it.

It is important to put your authentic level out in public. People can read through, if you are real or faking it.

When you put a lot of content with your honest views, people start following you. You become a brand in your niche.

Write, Publish Videos and Do public speaking to build your brand.

Benefits of personal branding:

- Your vibe attracts your tribe

- People want to hear from people and not from brands.

- You can get a good client or build your own consulting/training business.

- You will be famous in your community.

Internet is huge land; you can build castle by putting more and more content.

In the end, I would like to sum up my experience and say that,this was the first assignment and according to me the experience of learning and implementing it, is what constitutes to be fun learning. It is my experience, that the best way to learn is by doing it. There is a difference between having knowledge and implementing the knowledge.

Deepak sir has done an awesome job by creating this course. People just buy courses and don’t complete it. Here you have complete assignment after every session, and you earn money for doing assignment. He provides a good support system as well. I’m very happy that I have an amazing platform to learn new things and share things with likeminded people. I know I’m at the right place at the right time.